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Baja Fishing and Resorts
In 1990 we sat down with Susan Van Laningham of Baja Fishing and Resorts. Susan and her father have represented the East Cape resorts of Palmas de Cortez, Punta Colorada and Playa del Sol for over forty years.
At the time their television sponsorship was the largest expenditure they’d ever made on advertising. To say they were worried is an understatement.
We headed south with our cameras. When the dust cleared we had several outstanding episodes in the can, which eventually became the first home video release in our library, Baja Part 1.
When the programs began airing, the phones began ringing off the hook and they haven’t stopped since. That first year, bookings at the resorts, doubled their biggest year in history. The only difference was the resorts were now advertising with us. Proving a picture is worth a thousand words.
Needless to say, our relationship with Susan, her fine staff and the Van Warmer family continues to grow. Of all the places we’ve fished, the East Cape is simply the most consistent, productive body of water in the world. We look forward to our trip south every year. It’s the best fishing in the world.
About Baja Resorts
Nearly a century before the pilgrims landed at Plymouth Rock, Spanish explorers in Mexico sent word back to their king of an amazing cape (“cabo”) , or promontory, jutting out into the Pacific. It was full of rare flowers, birds, and of even greater interest, pearls. Flowering desert, towering mountains and lush foliage came together in the tropical zone of what is now Baja California Sur, 700 miles South of the U.S. border. The most glowing reports centered on a large, open bay called “the Bay of the Palms, “or Bahia de Las Palmas”, on the east side of this cape, well up into the fabled Sea of Cortez. It is here that world famous fishing figure Bobby Van Wormer created Palmas de Cortez, Playa del Sol slightly to the North, and Punta Colorada, 25 miles South.
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